I’ve always seen what others can’t
The Beginning
Most people look at a marketing campaign and see creative, copy, and budget. I look at the same campaign and see invisible forces — the psychological triggers that make someone click, the algorithmic patterns that determine who sees what, the subtle friction points where money silently leaks away.
This isn’t something I learned from a textbook. It’s something I’ve always done.
The Four Arenas
Over the years, this instinct has led me into four very different worlds:
The Algorithm
As the founder of Ad Scientist, I built a SaaS platform that makes invisible ad data visible. What started as automating my own agency reporting became a tool that helps Shopify stores and small agencies find hidden profit in their ad spend.
The Funnel
Through Wizards, I work directly with businesses to diagnose invisible friction in their conversion funnels. CRO isn’t about changing button colours — it’s about understanding the psychology of why people don’t buy, and fixing what they can’t see.
The Field
EMF Harmony is where this instinct goes deepest. Using biogeometric principles, I assess and harmonise the invisible electromagnetic energy in homes. It sounds different from marketing, but the pattern is identical — perceive what others can’t, then optimise it.
The Self
The Arc is where all three converge inward. Using Neville Goddard’s teachings, clinical hypnosis, and NLP, I help founders and high-performers clear the invisible subconscious blocks that keep them stuck in loops — regardless of how good their strategy is. The inner work that makes the outer work land.
The Thread
Three businesses. Three invisible forces. One discipline.
In Brazilian Jiu-Jitsu, they call it “feeling” — sensing what your opponent will do before they do it. In marketing, it’s reading the data between the data. In biogeometry, it’s detecting energy patterns most people don’t know exist.
The Modern Sorcerer isn’t mystical. It’s the name for someone who operates in the space between what’s visible and what’s possible.
The Philosophy
“Most people only optimise what they can see. I work with what they can’t.”